First Fastener Fair Hannover showed good potential
The first Fastener Fair Hannover, launched as an event for the fastener and fixings industry with a particular focus on an end user audience, attracted a total of 400 exhibitors from 31 countries and 4,500 visitors from 75 countries. Fastener Fair Hannover, held from 24-26 April 2012 in hall 21 at the Hanover Exhibition Grounds, was co-located with Hannover Messe, internationally renowned as the world’s most comprehensive industry fair for technological innovation.
Exhibiting companies at Fastener Fair Hannover put a wide range of industrial fasteners, construction fixings, assembly and installation systems as well as manufacturing technology on display and their highly attractive stands added to the professional flair of the show.
Fastener Fair Hannover was a very international event. The majority of exhibiting companies were European with Germany and Italy being the largest European exhibitor countries. Other important exhibitor countries were China, France, Great Britain, The Netherlands, Taiwan and Turkey.
The event welcomed a total of 4,500 visitors from 75 countries. Almost half of the visitors (46%) were visitors from outside Germany. Top ten visitor countries after Germany were The Netherlands, Italy, Great Britain, Poland, the Czech Republic, France, Turkey, Austria, Switzerland and Belgium.
The exhibition survey showed that 38% of the visitors were end users; the remainder were distributors and suppliers, trade and wholesale as well as fastener and fixings manufacturers. Fastener Fair Hannover 2012 attracted industry specialists at all levels, with 74% having managerial responsibility and / or direct purchasing responsibility. Major industry sectors the visitors belonged to were the automotive industry, distribution, engineering, hardware / DIY retailing and electrical and electronics equipment.
The exhibitor survey showed that 85% of the exhibitors had fully or partly achieved their aims at the first Fastener Fair Hannover. While 61% of the exhibitors rated the visitor quality as excellent or good, the exhibitors were less happy about the visitor numbers at their stands; 57% of the exhibitors rated the visitor quantity as good.
“The first Fastener Fair Hannover was a successful launch and we are pleased with the outcome. The exhibition survey clearly showed that for many companies the event was thoroughly successful. More than 80% of the exhibitors had a positive overall impression of the event. However, we now have to further analyse how we can attract more trade visitors and improve the experience for all of the exhibiting companies,” explains Susanne Rauberger, Exhibition Director Fastener Fair, on behalf of the organisers, Mack Brooks Exhibitions.
The next Fastener Fair in Germany will be Fastener Fair Stuttgart, the leading Exhibition for the Fastener and Fixings Industry, which will take place from 26-28 February 2013 at the Stuttgart Exhibition Grounds. Two thirds of the available exhibition space is already booked. The Stuttgart edition of Fastener Fair mainly focuses on a traditional trade and manufacturing audience; the show predominantly targets distributors, wholesalers and suppliers.
Issued by: Susanne Neuner, PR Director
Fastener Fair Press Office, Mack Brooks Exhibitions Ltd
Romeland House, Romeland Hill, St Albans, Herts AL3 4ET, United Kingdom
Tel. +44 (0)1727 814400, Fax +44 (0) 1727814401; Email: firstname.lastname@example.org